For every startup on their way to funding, understanding how your website or web app is performing is critical for prioritizing your backlog and understanding the effectiveness of your marketing efforts.
Google Analytics is a great tool to capture this important data for businesses, and below we will look at 5 insights critical to help make your startup launch successful.
Google Analytics employs various techniques to collect this information and present it in a graphical format using charts and timelines. This is key to understanding how your product is performing and how effective your marketing efforts are.
These are all questions that can be answered using user analytics and tracking which pages your users are visiting will give you an idea of how they're navigating through your app.
So far we’ve talked about insights that are based on users visiting different pages in your app. By implementing Google Analytics events in your app you can get this more granular level of usage information on any given page. To enable analytics, your app can send an event to Google Analytics every time a user clicks a button or does something very specific. This level of monitoring tends to be more specific to the app you're building, but is often and sometimes more valuable in understanding how your app is being used.
Now you’ll be able to tell if users are interacting with the new feature. Was it an improvement? Are they using it? Did it affect the performance of other parts of your app? Analytics can give you these insights by allowing you to compare data across time and between different versions of the app.
A tip to make test hypotheses quicker with less risk is to only release them to a subset of users. The subset could be new users, old users, users from a specific country, users who have opted into a beta program, or any other type of categorization that makes sense for your app.
By leveraging analytics data you can adopt a way of working that promotes quick iteration time and fast improvements, backed by data.
A popular example worth iterating and optimizing is a sign-up flow. You have the data, so you know how effective it is in terms of conversion, and where users drop off. You know where to start optimizing.
Spend a few days improving the flow, then release it, and measure the effect. Did it work? If it did, there’s likely a new area of the flow that needs optimizing. If it didn't work, you learned something and can use that as input to the next iteration. Rinse and repeat, and you’ll always spend time on the parts of your app that require the most attention.
If multiple iterations don’t improve anything, then you know it’s likely something bigger that needs changing. Re-think rather than optimize.
Learning about data is all about speed. How fast can you develop your experience? How fast can you deploy it? And how fast can you iterate the design?
Choose a powerful platform. Low-code and no-code platforms offer increased development speed for running.
Noodl, in particular, focuses on the ability to customise and respond to what start-ups are looking for.
Learn more about tailored agency benefits of using Noodl to help you build world-class apps and experiences for your clients.
• Discounts
• Co-development
• Training & support
• Client workspace management
• Partnerships and more
Our experts will give you an overview of the platform features and answer all your questions.
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